{"id":245,"date":"2010-06-28T19:49:26","date_gmt":"2010-06-28T19:49:26","guid":{"rendered":"http:\/\/text-unlimited.de\/wordpress\/warum-text-unlimited-2\/"},"modified":"2015-04-19T13:40:12","modified_gmt":"2015-04-19T13:40:12","slug":"warum-text-unlimited-2","status":"publish","type":"post","link":"https:\/\/text-unlimited.de\/wordpress\/warum-text-unlimited-2\/","title":{"rendered":"Warum text UNLIMITED?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><a href=\"http:\/\/text-unlimited.de\/wordpress\/wp-content\/uploads\/2010\/06\/tU-Tasse.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-390\" src=\"http:\/\/text-unlimited.de\/wordpress\/wp-content\/uploads\/2010\/06\/tU-Tasse.jpg\" alt=\"OLYMPUS DIGITAL CAMERA\" width=\"2616\" height=\"1536\" \/><\/a><\/p>\n<p style=\"text-align: left;\">text UNLIMITED<sup>\u00ae<\/sup> steht f\u00fcr<\/p>\n<ul>\n<li><span style=\"color: #003366;\">ein breites Dienstleistungsspektrum<\/span><\/li>\n<li><span style=\"color: #003366;\">die unendlichen M\u00f6glichkeiten textlicher Kommunikation<\/span><\/li>\n<li><span style=\"color: #003366;\">kreative Textl\u00f6sungen, die neue Perspektiven \u00f6ffnen!<\/span><\/li>\n<\/ul>\n<p>Das jedenfalls war die Idee im Gr\u00fcndungsjahr 2001 \u2013 und wie jede Idee, war sie zun\u00e4chst nur ein Gedanke. <!--more-->Auf der Suche nach einem passenden Namen f\u00fcr mein kleines Unternehmen flog mir pl\u00f6tzlich ein Song ins Ohr. So ein G\u00e4nsehaut-Verursacher mit Ohrwurm-Charakter von &#8222;The Singers Unlimited&#8220;. Wenn Texte so lyrisch und harmonisch klingen k\u00f6nnten, wie der A-Capella-Gesang dieses Quartetts \u2013 das w\u00e4r&#8217;s! Und da war&#8217;s: text UNLIMITED. Im Jahr 2006 wollte ich den Namen als Wortmarke eintragen lassen. Zwei Experten f\u00fcr Markenrecht rieten mir unabh\u00e4ngig voneinander ab. Ihr Urteil: Das Wort &#8222;Text&#8220; sei viel zu gebr\u00e4uchlich und k\u00f6nne daher schwer gesch\u00fctzt werden, auch nicht als Wortverbindung. Der Eintrag als Wort-\/Bildmarke hingegen w\u00fcrde funktionieren. Dann sei der Name in Kombination mit einer dazugeh\u00f6rigen Grafik als Logo gesch\u00fctzt, k\u00f6nne aber als Begriff auch von anderen verwendet werden. Entgegen jeder Vernunft entschloss ich mich, text UNLIMITED als Wortmarke sch\u00fctzen zu lassen \u2013 mit exklusivem Nutzungsrecht. Ich wollte es zumindest versuchen, auch gegen den Expertenrat. Mein Gef\u00fchl gab mir Recht: Dem entsprechenden Antrag folgte vier Monate sp\u00e4ter der positive Bescheid vom Deutschen Patent- und Markenamt. Seither ist text UNLIMITED eine eingetragene Wortmarke \u2013 und der Name Programm!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>text UNLIMITED\u00ae steht f\u00fcr ein breites Dienstleistungsspektrum die unendlichen M\u00f6glichkeiten textlicher Kommunikation kreative Textl\u00f6sungen, die neue Perspektiven \u00f6ffnen! Das jedenfalls war die Idee im Gr\u00fcndungsjahr 2001 \u2013 und wie jede Idee, war sie zun\u00e4chst nur ein Gedanke.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-245","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warum text UNLIMITED? - text UNLIMITED\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/text-unlimited.de\/wordpress\/warum-text-unlimited-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum text UNLIMITED? - text UNLIMITED\u00ae\" \/>\n<meta property=\"og:description\" content=\"text UNLIMITED\u00ae steht f\u00fcr ein breites Dienstleistungsspektrum die unendlichen M\u00f6glichkeiten textlicher Kommunikation kreative Textl\u00f6sungen, die neue Perspektiven \u00f6ffnen! 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