{"id":253,"date":"2010-08-22T17:38:37","date_gmt":"2010-08-22T17:38:37","guid":{"rendered":"http:\/\/text-unlimited.de\/wordpress\/online-texte-sind-starke-performer-2\/"},"modified":"2010-08-22T17:38:37","modified_gmt":"2010-08-22T17:38:37","slug":"online-texte-sind-starke-performer-2","status":"publish","type":"post","link":"https:\/\/text-unlimited.de\/wordpress\/online-texte-sind-starke-performer-2\/","title":{"rendered":"Online-Texte sind starke Performer!"},"content":{"rendered":"<p>Wenn Text und Bild sich gl\u00fccklich erg\u00e4nzen, werden beste Ergebnisse erzielt. Das gilt f\u00fcr die unterschiedlichsten Medien \u2013 vom Magazin \u00fcber den Salesfolder bis zur Website.  Besonders in Hinblick auf die Website-Gestaltung hei\u00dft es oft: Nur nicht zu textlastig werden, das liest sowieso kein Mensch \u2013 der visuelle Eindruck entscheidet. <\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2003\" title=\"Senior mit Laptop Kopie\" src=\"http:\/\/www.text-unlimited.de\/new-text-unlimited\/wp-content\/uploads\/2010\/08\/Senior-mit-Laptop-Kopie.jpg\" alt=\"Senior mit Laptop Kopie\" width=\"450\" height=\"240\" \/><\/p>\n<p style=\"text-align: center;\">\n<p>  Zugegeben, viele Websites sind textlich \u00fcberfrachtet und so schlecht strukturiert, dass sie das Auge schon auf den ersten Blick erm\u00fcden. Und Fakt ist: <strong>Schlecht gegliederte Textw\u00fcsten schrecken ab<\/strong>. Aber dass Texten generell weniger Bedeutung zukommt als Bildern und visuellen Gestaltungselementen? Sind wir wirklich schon so informations\u00fcberflutet und lesefaul? <\/p>\n<p style=\"text-align: left;\">Als mir k\u00fcrzlich eine Freundin einen Newsletter zum Thema &#8222;Wie lesen wir online?&#8220; mailte, gingen meine Bef\u00fcrchtungen \u00fcber Bord. Dort stand: <strong> <\/strong><\/p>\n<blockquote style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>Text bekommt noch immer die meiste Aufmerksamkeit, nicht etwa die Bilder<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Eine erfreuliche Nachricht, die sich auf Studien von <a href=\"http:\/\/www.useit.com\/alertbox\/20000514.html\">Jakob Nielsen<\/a> und des <a href=\"http:\/\/www.poynterextra.org\/eyetrack2004\/main.htm\">Poynter Institutes<\/a> st\u00fctzt. Sie belegen, dass Texte im Internet eine Schl\u00fcsselrolle spielen.<strong> Online-Texte sind starke Performer, die \u2013 <\/strong><strong>kurz, leicht fasslich und gut gegliedert \u2013<\/strong><strong> h\u00f6chstes Augenmerk erhalten<\/strong><strong>! <\/strong> <\/p>\n<p style=\"text-align: left;\">Mehr zum Thema &#8222;<a href=\"http:\/\/www.benutzerfreun.de\/newsletter\/newsletter-022010-wie-lesen-wir-online\/\">Wie lesen wir online?<\/a>&#8222;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wenn Text und Bild sich gl\u00fccklich erg\u00e4nzen, werden beste Ergebnisse erzielt. Das gilt f\u00fcr die unterschiedlichsten Medien \u2013 vom Magazin \u00fcber den Salesfolder bis zur Website. Besonders in Hinblick auf die Website-Gestaltung hei\u00dft es oft: Nur nicht zu textlastig werden, das liest sowieso kein Mensch \u2013 der visuelle Eindruck entscheidet. Zugegeben, viele Websites sind textlich &hellip; <a href=\"https:\/\/text-unlimited.de\/wordpress\/online-texte-sind-starke-performer-2\/\" class=\"more-link\"><span class=\"screen-reader-text\">Online-Texte sind starke Performer!<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-gedanken"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online-Texte sind starke Performer! - text UNLIMITED\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/text-unlimited.de\/wordpress\/online-texte-sind-starke-performer-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Texte sind starke Performer! - text UNLIMITED\u00ae\" \/>\n<meta property=\"og:description\" content=\"Wenn Text und Bild sich gl\u00fccklich erg\u00e4nzen, werden beste Ergebnisse erzielt. Das gilt f\u00fcr die unterschiedlichsten Medien \u2013 vom Magazin \u00fcber den Salesfolder bis zur Website. Besonders in Hinblick auf die Website-Gestaltung hei\u00dft es oft: Nur nicht zu textlastig werden, das liest sowieso kein Mensch \u2013 der visuelle Eindruck entscheidet. 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