{"id":317,"date":"2014-02-06T09:50:14","date_gmt":"2014-02-06T09:50:14","guid":{"rendered":"http:\/\/text-unlimited.de\/wordpress\/werbe-coup-2\/"},"modified":"2016-12-23T21:44:39","modified_gmt":"2016-12-23T21:44:39","slug":"werbe-coup-2","status":"publish","type":"post","link":"https:\/\/text-unlimited.de\/wordpress\/werbe-coup-2\/","title":{"rendered":"Werbe-Coup"},"content":{"rendered":"<p>Dass sich jemals eine Whisky-Werbung in meinen Blog verirren k\u00f6nnte, h\u00e4tte ich nicht gedacht. Doch der s\u00fcdafrikanische TV-Spot &#8222;The Reader&#8220; ist ein tolles Beispiel daf\u00fcr, wie gutes Marketing funktioniert. Er \u00fcberzeugt durch liebevolles Storytelling, ein essentielles Thema und hohe Emotionalit\u00e4t. Das Produkt spielt nur eine Nebenrolle, doch wahrscheinlich merken wir es uns trotzdem. Warum? Ganz einfach: Weil uns die damit verkn\u00fcpfte Geschichte ber\u00fchrt. <iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/VteDp3IK-60\" width=\"500\" height=\"255\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dass sich jemals eine Whisky-Werbung in meinen Blog verirren k\u00f6nnte, h\u00e4tte ich nicht gedacht. Doch der s\u00fcdafrikanische TV-Spot &#8222;The Reader&#8220; ist ein tolles Beispiel daf\u00fcr, wie gutes Marketing funktioniert. Er \u00fcberzeugt durch liebevolles Storytelling, ein essentielles Thema und hohe Emotionalit\u00e4t. Das Produkt spielt nur eine Nebenrolle, doch wahrscheinlich merken wir es uns trotzdem. Warum? Ganz &hellip; <a href=\"https:\/\/text-unlimited.de\/wordpress\/werbe-coup-2\/\" class=\"more-link\"><span class=\"screen-reader-text\">Werbe-Coup<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-317","post","type-post","status-publish","format-standard","hentry","category-fundstuecke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbe-Coup - text UNLIMITED\u00ae<\/title>\n<meta name=\"description\" content=\"Werbe-Coup\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/text-unlimited.de\/wordpress\/werbe-coup-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbe-Coup - 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